Rebel Yell Kentucky Straight Bourbon 1990s
The Rebel Yell brand was created for Stitzel-Weller distillery in the late 1940s by Charles R. Farnsely, a former mayor of Louisville, KY. The brand was first bottled around the distillery's 100th anniversary, with the intention of producing and distributing it in small batches, exclusively in the Southern states.
Following the sale of Stitzel-Weller and subsequently many of its associated brands in 1972, Rebel Yell was eventually purchased by what is now Luxco in the early 1980s, who continue to produce it today using sourced whiskey from Heaven Hill. This is one of the later examples of this packaging prior to the rebranding in 2017 (including the removal of the confederate flag from the label) and would have been produced at the old Heaven Hill distillery in Bardstown.
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