Glenlivet Liqueur Scotch Mayor, Sworder and Co circa 1950s
Well-known as the oldest licensed distillery in Scotland, for many years ‘Glenlivet’ was a byword for quality, with many single malts using the Glenlivet suffix in an attempt to reap the benefits of associating themselves with the Banffshire distillery. Indeed, owners Pernod-Ricard now put a heavy focus on the brand being ‘The Glenlivet’, encouraging their consumers not to accept any imitations. Glenlivet is in a long-running battle with Glenfiddich for the title of best-selling single malt, with both now selling over a million cases a year. George Smith secured a license to legally distil at Glenlivet in 1824, and it remained family-run until 1978 when Seagram bought a controlling stake in what had by then become The Glenlivet Distilleries Ltd, and counting assets such as Glen Grant, Benriach and Longmorn among its portfolio. When Seagram collapsed in 2001, Pernod-Ricard acquired its sizeable Chivas Brothers Scotch whisky division, with Glenlivet the crown jewel in an empire rivalled only by Diageo.
This was bottled by Mayor, Sworder & Co, a fine wine merchant from London. Up until the mid-1960s, the company also had many dealings in spirits, bottling whisky and gin. The firm contracted blends from Bulloch Lade, but also produced their own label called Red Monogram. They regularly received fillings of Glenlivet and Ardbeg for its production, and in earlier years, sought after Longmorn malt as well. These casks would occasionally be bottled as single malts for the company's more discerning customers, as was the case here. Their Glenlivet was often pre-vatted for blending purposes, so bottled as a single malt here with an undiscernible vintage or age statement. This was bottled at some point in the early 1950s, prior to their move from Budge Row to Southwark Street in 1955. The early reverence for this now iconic Speyside distillery is clear in the wax dipping of these bottle tops, a practice the firm usually reserved for its high-end vintage port. Their relationship with Glenlivet was long lasting, and there are bottlings of their single malt by the English firm dating up to the 1990s.
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Please note: Due to the various ages of bottles and their seals, condition of liquid is at the buyer's discretion and no claim can be lodged against failure/leakage in transit.