Chivas Regal The Icon - Charity Lot
The first Chivas Regal blend was launched by Chivas Brothers in 1909, a premium brand that quickly developed a big market in the US. While Prohibition put a temporary halt to its success ten years later, it also allowed Canadian distillers, Seagram, to become the biggest drinks company in North America, and they targeted Chivas Brothers straight away when buying into the Scotch market. They acquired the firm in 1949, adding Strathisla to its portfolio, and building a further three more distilleries. Over the years they also acquired the assets of Campbell Distillers and The Glenlivet Distillers, positioning it as one of the largest whisky companies in Scotland. The Seagram empire eventually collapsed in the early 2000s, with its Chivas Brothers arm picked up by Pernod-Ricard, along with Allied Domecq in a separate acquisition, bringing over the Ballantine's brand. Chivas now produces two of the top three selling blends in the world, and its distillery portfolio, with Glenlivet as its flagship brand, is rivalled only by that of Diageo.
Created by master blender, Charles H Julian, the Royal Salute was launched in 1953 as a tribute to the newly crowned Queen Elizabeth II.
Orchestrate by Master Blender Colin Scott, this incredible release consists of some of the rarest liquid in the Chivas portfolio. It includes spirit from now silent or "Ghost" distilleries.
It is presented in a green crystal decanter produced by Dartington Crystal of Torrington, England and comes in an impressive display case.
Due to the size and weight of this item, it will include a 3 bottle shipping fee.
This lot has been generously donated by Chivas Brothers in support of The BEN.
Whisky Auctioneer is delighted to have partnered with Scottish drinks industry charity, The BEN. They have created a collection of rare and exclusive whiskies, donated by their respective companies in order to raise funds for those in the drinks industry who have fallen on hard times due to the COVID-19 pandemic. The charity supports people of all ages who have worked in the licensed trade with beneficiaries receiving annual financial assistance as well as discretionary one-off grants for emergency situations. The BEN has been inundated with applications for support due to the devastating impact Covid-19 has had upon the industry. The BEN must generate funds annually, mainly from events and donations. Clearly at this time it is not possible to hold events and therefore it is critical that funds are generated using other methods to support the people of Scotland.
The BEN charity bottles are available exclusively through our December 2020 auction, which runs from December 23rd 2020 until January 11th 2021.
We would recommend viewing/close inspection prior to placing any bids. If this is not an option and you have questions beyond the offered description and images, please contact us for a more in-depth condition report. Otherwise lots will be sold as seen in the images.
Please note: Due to the various ages of bottles and their seals, condition of liquid is at the buyer's discretion and no claim can be lodged against failure/leakage in transit.