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Next Auction starts Friday 29 March. Bottle Deadline: 18 March.

Compass Box Hedonism Felicitas / 20th Anniversary

Lot: 331918

Compass Box Hedonism Felicitas / 20th Anniversary

Winning Bid: £189

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Lot:
Distillery: 
See Lot Description
Age: 
N/A
Vintage: 
N/A
Region: 
Lowland
Bottler: 
Compass Box
Cask Type: 
N/A
Bottled Strength: 
53%
Bottle Size: 
70cl
product Details

Compass Box Hedonism Felicitas / 20th Anniversary

Despite brands like Ballantine’s, Johnnie Walker and Chivas Regal remaining the best-selling Scotch whisky brands in the world, the blended Scotch category played second fiddle to the more fashionable single malt market in the second half of the 20th century. This remains largely true today, however in recent decades the perception of the blend has improved. The company at the forefront of this is Compass Box, founded in 2000 by John Glaser, a former marketing director for the Johnnie Walker brand. Their core range consists of The Spice Tree, The Peat Monster, Story of the Spaniard, Oak Cross and Hedonism blends, and they regularly produce limited editions as well. The company prides itself on its boundary-pushing approach to its creations, and on occasion, boundary-crossing creations, such as the original Spice Tree in 2005 which was banned by the Scotch Whisky Association for its use of suspended staves in casks. Despite investment from Bacardi in 2015, the company continues to push the envelope and rebel against tradition, most notably in its Scotch Whisky Transparency campaign, launched in 2016 following another disagreement with the SWA, this time about their detailed revealing of the recipes of their whiskies.

Hedonism was the company's first ever blend, debuted in 2000. It was unusual at the time (and even now) for its make-up of only single grain whiskies, inspired by John Glaser's love of the lesser-seen cousin of single malt Scotch. Hedonism Felicitas was released in 2020 to celebrate the twentieth anniversary of both Compass Box and its inaugural product. One of 2,226 bottles.

Transparency:

  • 44.1% Port Dundas, refill sherry butt
  • 33.1% Strathclyde, first-fill ex-bourbon barrel
  • 22.8% North British, re-charred barrel

 

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