Orphan Barrel Whoop and Holler 28 Year Old
The Orphan Barrel brand was devised by Diageo in 2013. The company's previous iteration, United Distillers had been very active in the American whiskey market in the 1980s, however when they became Diageo in 1997, the focus of the company shifted elsewhere. The result was the offloading in 1999 of what are now several prize assets, including the Bernheim distillery to Heaven Hill along with the Old Fitzgerald brand, and the Weller brand to the Sazerac Company. Further to this, believing bourbon to be passed its best beyond the age of 12 years, it offloaded huge quantities of stock from the legendary Stitzel-Weller distillery, much of which was bottled by what are now hugely sought after independent labels like Very Olde St Nick, Jefferson's Reserve and Pappy Van Winkle. Having given up what is now a veritable who's who of collectible bourbon, it is hardly surprising that the company were keen to reinvest in the booming American whiskey industry of the 2000s. The Orphan Barrel series was intended to tap into that same collectors market, making use of the stock retained from their former (and occasionally current) distillery portfolio across the US and Canada, which in the late 1980s and early 1990s had consolidated the empires of two of the biggest post-Prohibition distillers in Schenley and Seagram.
Whoop & Holler is a 28 year old American whiskey, distilled and bottled at the Cascade Hollow distillery in Tennessee. The whiskey was subject to the Lincoln County Process, also known as the charcoal filtration synonymous with Tennessee neighbour, the Jack Daniel distillery.
Distilling at Cascade Hollow has taken place since the late 19th century, however the modern distillery was constructed in 1958 by the Schenley company after they were beaten by Brown-Forman in the battle to acquire Jack Daniel's. Schenley had acquired the rights to the George Dickel brand after Prohibition was repealed, and up until that point had marketed it as a Kentucky bourbon, produced at George T. Stagg (now known as Buffalo Trace). The first George Dickel Tennessee whiskey was sold in 1964. After United Distillers acquired Schenley in 1987, production was increased as the company invested heavily in American whiskey. This however resulted in oversupply, and when UD became Diageo they promptly shut the distillery down. The company continued to sell George Dickel however, and it was popular enough that operations resumed there in September 2003. The distillery and brand are now an important part of Diageo's revived interest in the US whiskey market.
We would recommend viewing/close inspection prior to placing any bids. If this is not an option and you have questions beyond the offered description and images, please contact us for a more in-depth condition report. Otherwise lots will be sold as seen in the images.
Please note: Due to the various ages of bottles and their seals, condition of liquid is at the buyer's discretion and no claim can be lodged against failure/leakage in transit.