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Next Auction starts Friday 29 March. Bottle Deadline: 18 March.

Chivas Royal Salute 21 Year Old Sapphire Flagon

Lot: 6005188

Chivas Royal Salute 21 Year Old Sapphire Flagon

Winning Bid: £70

Currency Estimate

Important: Currency exchange rates are constantly changing; this feature is to be used as a guide price only. All final transactions occur in British Pounds (£).
Lot:
Distillery: 
N/A
Age: 
21 Year Old
Vintage: 
N/A
Region: 
Scotland
Bottler: 
Chivas Brothers
Cask Type: 
N/A
Bottled Strength: 
40%
Bottle Size: 
70cl
product Details

Chivas Royal Salute 21 Year Old Sapphire Flagon

The first Chivas Regal blend was launched by Chivas Brothers in 1909, a premium brand that quickly developed a big market in the US. While Prohibition put a temporary halt to its success ten years later, it also allowed Canadian distillers, Seagram, to become the biggest drinks company in North America, and they targeted Chivas Brothers straight away when buying into the Scotch market. They acquired the firm in 1949, adding Strathisla to its portfolio, and building a further three more distilleries. Over the years they also acquired the assets of Campbell Distillers and The Glenlivet Distillers, positioning it as one of the largest whisky companies in Scotland. The Seagram empire eventually collapsed in the early 2000s, with its Chivas Brothers arm picked up by Pernod-Ricard, along with Allied Domecq in a separate acquisition, bringing over the Ballantine's brand. Chivas now produces two of the top three selling blends in the world, and its distillery portfolio, with Glenlivet as its flagship brand, is rivalled only by that of Diageo.

Created by master blender, Charles H Julian, the Royal Salute was launched in 1953 as a tribute to the newly crowned Queen Elizabeth II.

Important Notice

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Please note: Due to the various ages of bottles and their seals, condition of liquid is at the buyer's discretion and no claim can be lodged against failure/leakage in transit.