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Compass Box Optimism / Whisky Live 2009

Lot: 6130372

Compass Box Optimism / Whisky Live 2009

Winning Bid: £950
(Reserve has been met) This lot currently has: 15 bids

Currency Estimate

Important: Currency exchange rates are constantly changing; this feature is to be used as a guide price only. All final transactions occur in British Pounds (£).
Lot:
Distillery: 
N/A
Age: 
N/A
Vintage: 
N/A
Region: 
Scotland
Bottler: 
Official
Cask Type: 
AMERICAN & NEW FRENCH OAK
Bottled Strength: 
44%
Bottle Size: 
70cl
product Details

Compass Box Optimism / Whisky Live 2009

Despite brands like Ballantine’s, Johnnie Walker and Chivas Regal remaining the best-selling Scotch whisky brands in the world, the blended Scotch category played second fiddle to the more fashionable single malt market in the second half of the 20th century. This remains largely true today, however in recent decades the perception of the blend has improved. The company at the forefront of this is Compass Box, founded in 2000 by John Glaser, a former marketing director for the Johnnie Walker brand. Their core range consists of The Spice Tree, The Peat Monster, Story of the Spaniard, Oak Cross and Hedonism blends, and they regularly produce limited editions as well. The company prides itself on its boundary-pushing approach to its creations, and on occasion, boundary-crossing creations, such as the original Spice Tree in 2005 which was banned by the Scotch Whisky Association for its use of suspended staves in casks. Despite investment from Bacardi in 2015, the company continues to push the envelope and rebel against tradition, most notably in its Scotch Whisky Transparency campaign, launched in 2016 following another disagreement with the SWA, this time about their detailed revealing of the recipes of their whiskies.

This limited edition Compass Box was released at Whisky Live London in 2009, and according to whisky maker John Glaser, was meant to provide people with some hope during economic crises unfolding at the time. It was aged in a combination of American and new French oak casks.

The quirky label design informs the drinker when the bottle is full, and half full. Only 163 of these were bottled by hand across the 27th and 28th of February 2009.

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