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Invergordon 1971 Compass Box Hedonism 10th Anniversary

Lot: 6130598

Invergordon 1971 Compass Box Hedonism 10th Anniversary

Winning Bid: £1,250
(Reserve has been met) This lot currently has: 31 bids

Currency Estimate

Important: Currency exchange rates are constantly changing; this feature is to be used as a guide price only. All final transactions occur in British Pounds (£).
Lot:
Distillery: 
Invergordon
Age: 
38 Year Old
Vintage: 
1971
Region: 
Highland
Bottler: 
Compass Box
Cask Type: 
N/A
Bottled Strength: 
46%
Bottle Size: 
70cl
Distillery Status: 
Operational
product Details

Invergordon 1971 Compass Box Hedonism 10th Anniversary

Despite brands like Ballantine’s, Johnnie Walker and Chivas Regal remaining the best-selling Scotch whisky brands in the world, the blended Scotch category played second fiddle to the more fashionable single malt market in the second half of the 20th century. This remains largely true today, however in recent decades the perception of the blend has improved. The company at the forefront of this is Compass Box, founded in 2000 by John Glaser, a former marketing director for the Johnnie Walker brand. Their core range consists of The Spice Tree, The Peat Monster, Story of the Spaniard, Oak Cross and Hedonism blends, and they regularly produce limited editions as well. The company prides itself on its boundary-pushing approach to its creations, and on occasion, boundary-crossing creations, such as the original Spice Tree in 2005 which was banned by the Scotch Whisky Association for its use of suspended staves in casks. Despite investment from Bacardi in 2015, the company continues to push the envelope and rebel against tradition, most notably in its Scotch Whisky Transparency campaign, launched in 2016 following another disagreement with the SWA, this time about their detailed revealing of the recipes of their whiskies.

Hedonism was the company's first ever blend, debuted in 2000. It was unusual at the time (and even now) for its make-up of only single grain whiskies, inspired by John Glaser's love of the lesser-seen cousin of single malt Scotch.

Bottled only once or twice per year, this was a special 2010 limited edition was produced for the blend (and the company's) tenth anniversary and is unusual in that it is not a blend at all. In fact, this is a single grain drawn from one cask distilled at Invergordon in 1971. Aged 38 years, it yielded just 120 bottles.

Invergordon began distilling in 1961. Traditionally Scottish grain producers were located in the Lowland region, where the variety of crops gave more diverse flavour profiles, and the market in England for grain neutral spirits for gin provided them with additional income. Invergordon broke the mould, capitalising on its nearby port, proximity to the malt distilleries of Glenmorangie and Dalmore, and an upturn in the Scotch market in the US. It was not long before it had moved into the blending business, opening the Ben Wyvis and Tamnavulin distilleries a few years later. Invergordon Distillers were acquired by Whyte & Mackay in 1993, and the distillery remains part of that portfolio today.

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