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Jack Daniel's Old No.7 Brand 90 Proof 70cl 1978 / Edoardo Giaccone 20th Annviersary

Lot: 6169567

Jack Daniel's Old No.7 Brand 90 Proof 70cl 1978 / Edoardo Giaccone 20th Annviersary

Winning Bid: £352

Currency Estimate

Important: Currency exchange rates are constantly changing; this feature is to be used as a guide price only. All final transactions occur in British Pounds (£).
Lot:
Distillery: 
Jack Daniel
Age: 
N/A
Vintage: 
N/A
Region: 
Tennessee, USA
Bottler: 
Official
Cask Type: 
N/A
Bottled Strength: 
45%
Bottle Size: 
70cl
Distillery Status: 
Operational
product Details

Jack Daniel's Old No.7 Brand 90 Proof 70cl 1978 / Edoardo Giaccone 20th Annviersary

Jack Daniel's is the best-selling American whiskey in the world. Despite that fact it can legally be categorised as a straight bourbon, it has always shunned this title, preferring to market itself as a Tennessee Whiskey. These are similar to straight bourbons but have the additional requirement of having been filtered through maple wood charcoal, a practice known as the Lincoln County Process. History has not always given the distillery an easy ride though. Tennessee was an early adopter of Prohibition in 1910, and one of the last to repeal it in 1938 (five years later than the repeal at Federal level). Even today the distillery is still located in a "dry" county, meaning none of its products are sold in its hometown or those around it. The distillery was then only operational for four years before being forced to close again during the second world war. Ten years later it was purchased by the Brown-Forman corporation and its fortunes turned for good. Its classic black-labelled Old No.7 brand (named after the distillery’s original DSP number) is now a globally recognised product.

A 1970s bottle of the Old No.7 Brand. This was bottled at the classic 90 proof, the historic strength for the brand until it was reduced to 86 proof in 1987.

This particular bottle was selected for Edoardo Giaccone to celebrate the 20th Annviersary of Whyscoteca.

Edoardo Giaccone was something of a trailblazer, and was importing specially bottled official single malts for his bar from the late 1960s. He opened the famous venue in 1958, and it has been called a few different things over the years, including Garten, Edward & Edward, and La Taverna del Comandante. Edoardo set the stage for later legendary bottlers such as Silvano Samaroli, Nadi Fiori and Ernesto Mainardi. Moon Import founder, Pepi Mongiardino said, "he was the first person I visited" when he became the distributor for Bruichladdich in 1981. Giaccone did not have any of his own labels or series, but was the first person in Italy to have official bottlings produced exclusively for him. Through his bar, Italy was treated to exclusive releases from Clynelish, Bowmore, Dalmore, Highland Park and even Jack Daniel's.

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