We are excited to announce today that Whisky Auctioneer has opened an office in Ratheim, Germany. The expansion marks a key milestone in Whisky Auctioneer's significant growth, with factors including the increased interest and passion for whisky across the continent and Brexit being drivers behind the decision.
Whisky Auctioneer was founded in 2013 and has grown to hold record breaking whisky, wine and rum auctions, unmatched in auction volume, variety of bottles offered, prices achieved, global reach and service standards upheld. Whisky Auctioneer has seen year on year growth and has made its mark on the secondary market offering an online auction experience unlike any other, building industry partnerships that provide customers with unique opportunities and original content, curating exclusive auctions and offering access to some of the most impressive private collections in the world.
Earlier this year the team made whisky history when it auctioned The Perfect Collection, the most significant private collection to ever go on public sale. The sale created a landmark moment for the secondary whisky market, with Whisky Auctioneer being the first online whisky auction ever to sell a million dollar bottle.
As our central European hub, the new German base, which includes offices and an expansive warehouse unit, will facilitate ongoing growth on the continent and offer European customers a continued high level of service whilst minimising the impact of Brexit.
The German base will be managed by Neil Porter who has relocated to Germany to spearhead the operations there. Neil previously worked for Whisky Auctioneer in Scotland and has a background in Project Management. He is excited to take up the challenge of establishing the new office, combining his experience in managing complex projects and developing customer relationships with his passion for whisky.
Neil Porter, General Manager in Germany, said:
“Whisky Auctioneer has enjoyed substantial growth since it launched in Scotland seven years ago and it’s my role to continue this success in the European market. We already have over 60,000 website users from Germany alone active in the last year and the interest in whisky across the continent is significant and growing.
“I look forward to engaging with customers both new and existing, developing our service offering and being in a strong position that is responsive and flexible as the situation around Brexit becomes clearer."
From Germany, Neil and his team will initially place a focus on supporting European customers who are looking to consign bottles for auction, overseeing regular organised bottle pickups with a calendar of dates covering the major German and surrounding European cities and providing logistical support for private collectors looking to consign large collections. The team will provide free bottle valuations and can offer advice and guidance on how to sell whisky at auction. The services offered will develop over time in line with the needs of customers and the unfolding situation around Brexit.