THE PERFECT COLLECTION BY MR RICHARD GOODING
As the leading online rare whisky and spirits auction house, we encounter many great collections. However, this collection was unlike anything we had seen before and are likely to see again. Its sheer scale and rarity made it one of the most significant discoveries in the whisky world.
The Perfect Collection was the culmination of one man’s enduring passion for Scotch whisky and his pursuit to own single malt whisky from every Scottish distillery, creating the 'perfect' collection. Standing at over 3,900 bottles, the significance of the collection commanded two separate sales across 2020 and 2021.
With a total final hammer price of $9,100,000 (£6,675,000), The Perfect Collection by Mr. Richard Gooding (a collection of 3,900 bottles) has become the highest value private collection ever to sell on the secondary market at an auction dedicated to one single collector’s whisky.
The auction was hosted in two parts by market leaders Whisky Auctioneer due to the sheer scale of Mr Gooding’s whisky library - a man who dedicated two decades of his life in pursuit of the perfect collection. 24th February 2021 marked the end of Part Two of the sale, which saw 1,557 distinct bidders in total from 54 countries battling it out for over 1,900 lots of some of the most exciting whiskies in existence.
The most expensive bottle in the collection, The Macallan 1926 Fine & Rare 60 Year Old, sold for a hammer price of $1.4m (£1m) - the first time a single bottle of whisky has sold at an online only auction for one million pounds. Part one of the auction saw The Macallan 1926 Valerio Adami 60 Year Old sell for $1m (£825,000) at hammer price - the first bottle in an online auction to achieve $1m. With multiple high value results and world records achieved during the sale, Whisky Auctioneer has firmly established a fresh approach that challenges the mould of the traditional auction model with its accessible online platform, original content, price transparency and unparalleled expertise.
By bringing the value and the stories of the incredible expressions in Mr. Gooding’s Collection to life, the Perth-based online auction house has connected whisky lovers and investors worldwide to one-of-a-kind bottles, resulting in some of the highest value whisky sales ever seen on the secondary market.
View our video showcase on The Perfect Collection including our seven minute documentary, deep dives into themes within The Perfect Collection and individual bottle highlights. Guests include Charlie Maclean, Becky Paskin, Angus MacRaild and Jonny McMillan.
"This auction was solely dedicated to one collector's magnificent library of whisky - a man who was dedicated to building The Perfect Collection. As enthusiasts of whisky ourselves, we knew that this collection deserved its own spotlight to allow us to truly convey the rarity and sheer scale of something so historic. In total, Mr. Gooding’s collection has sold for over $9m at hammer price, with two bottles breaking $1m each. The results from The Perfect Collection clearly show that our auction model is significantly shaking up the traditional secondary market. By bringing transparency, true expertise and engaging content to our customers we are offering something fresh, yet accessible to those across the globe interested in whisky.
“It has been a privilege for us to share Mr Gooding’s legacy with the world and we would like to thank everyone who participated in making whisky history. With so many incredible bottles attracting the attention of high value investors and passionate collectors across the world, the sale is one for the record books - not just for Whisky Auctioneer but for the whisky industry as a whole."
Iain McClune, Founder of Whisky Auctioneer