Decadent Drams

This brand was launched by Decadent Drinks in 2024 as part of the company's wider refresh of its portfolio following the conclusion of its Whisky Sponge series. The concept was to be able to continue offering a broad selection of Scottish whiskies and other spirits and drinks, and to be able to continue to present them with original label artworks. Whereas previously these selections were bottled under separate Whisky Sponge sub-brands by Decadent Drinks, the Decadent Drams series was designed to be a neater, 'catch-all' brand that could be a home for the full diversity of drinks the company bottles. As such Decadent Drams features multiple spirits and drinks from around the world.

 

The bottlings in this series each feature completely original labels, where even the brand typeface and logo changes from bottling to bottling. These designs and artworks are often inspired by the character of the specific spirit or drink, or they might be themed around common cultural references that relate to a distillery or brand. 

 

The ethos behind the series is very much in line with Decadent Drinks stated values: to take product selection and quality very seriously, but not to take life or the enjoyment of these drinks too seriously. That is why all of these labels celebrate fun, creativity, silliness, decadence and enjoyment.